DARREN MCCRUDDEN

DARREN MCCRUDDEN

With over 12 years of experience in marketing and new business generation, my career has spanned client-side roles and agency-side positions, so I understand how important the relationship between them is and what they each need to make it a success.

I have worked with multiple clients and markets, utilising multi-channel strategies, learning, testing, and understanding the unique aspects of each. My experience spans markets in the UK, Europe, the US, and Australia, covering a variety of sectors and products, from bathrooms to balloons, and photo prints to solar panels.

In my spare time I like to be outdoors as much as possible; playing golf or going on a long walk are my favourites. I believe that helping to clear the mind and reflect on things are important to a healthy life – although golf doesn’t always do that! The Lake District is my home away from home and I like to spend as much time there as possible.

I’m a family man who cherishes spending time with my wife, daughter and son, whom I coach on his rugby team, Chorley Panthers. I hope that reading this small insight into my life will be the start of our journey together through RG3 Digital.