PAY PER CLICK
(PPC)

PAY PER CLICK (PPC)

We have been managing PPC campaigns since the internet needed a dial up connection. We have experience in all best practice strategies and we will apply the right one for you.

PPC advertising is a constantly changing landscape and when you combine years of experience with data driven analysis then the results can be outstanding. Historically, it is a simple keyword-based way of targeting customers in search engines, such as Google, with a text ad. It has developed into something with many layers: retargeting, device targeting and ad extensions to name a few. It is understandable why people can see it as a “dark art”, much of the confusion is simply down to the amount of acronyms and terms referred to:

• PPC (pay-per-click) – the original name and abbreviation. You pay for how many times a user clicks your ad.
• PPC (pay-per-call) – you pay every time someone calls your number directly from an ad on a smartphone.
• Search – this is the newest name for PPC and reflects how much paid search has changed. You no longer simply have to pay-per-click, you can pay-per-acquisition (only pay whenever you get a sale).

• Paid Search ads – this is just another name for PPC.
• CPC (cost-per-click) – this is one of the key metrics in paid search; it is the cost incurred every time a user clicks on one of your paid ads.
• CPM (cost-per-thousand impressions) – the most popular form of billing is CPC based, however, you can also use a CPM model. This is the cost incurred whenever your paid ad has been “viewed” 1000 times.