SOCIAL MEDIA MARKETING

Social Media Marketing

The term “Social Media” covers a broad selection of marketing platforms and is one of the fastest developing areas in online marketing. The most common platforms are Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. However, there are many more which specialise in certain markets and also target specific demographics.

In the earlier years of social marketing, the platforms and marketing strategies around social media were not advanced enough to allow marketers to get an acceptable return on investment. In the last few years this has dramatically changed and the opportunity to develop a “social strategy” has exploded!

We now see major brands in the market that have developed their brands almost exclusively through “social media”; a market leading example is “Gymshark” who, from a startup in 2012, are now achieving turnover of over £170M in 2019.

At RG3 Digital, we will help you develop a Social Marketing Strategy that will be based on your individual business needs and develop the strategy around a cohesive and comprehensive “Paid Marketing” strategy. We strongly believe that all paid marketing should be built around “one” single strategy that complements and maximizes your digital spend. 

We will help you identify your key demographics and recommend the social platforms best placed for you to maximize your return on investment. We will also provide “best practice” analytical data to allow you to analyse how your spend is performing and allow us to identify future marketing opportunities. However, it is worth noting that all “paid” social marketing must be backed up by an element of social marketing that is not “specifically” targeted at generating revenue (that’s not to say it wont generate revenue). The nature of social marketing is that it is not inherently geared to being just a “selling tool” and any good strategy must build this element of “non-revenue” generating advertising into it.