Shopping ads & shopping feed

Shopping Ads and Shopping Feed Optimisation

Shopping, previously known as PLA (Product Listing Ad), is a way for businesses to showcase their products in search engines, such as Google & Bing, by matching a customer’s search term with a product you sell on-line. It uses information provided by you via a digital “shopping feed”. The “shopping feed” includes: product images, product price, product titles, customer reviews, delivery price and more. Due to the precise nature of this information, and the subsequent search results delivered, the potential for a customer to convert into a sale can be much stronger than a generic text advertisement. In a very text rich Google results page, Shopping is a great visual way to get a user’s attention.

Users can compare products from different retailers all in one place and filter their results, such as, by colour, price or brand, to get the best selection of products for them. Shopping also allows you, as a brand, to show up multiple times in the same search result. As per PPC, you only pay when a potential customer clicks on your advertisement. 

As well as advising you on your “shopping” strategy, we can also advise on how best to structure your “shopping feed” to ensure your “best” products are promoted to potential customers.

If you have a product to sell and you’re not currently advertising on “Shopping”, then you’re definitely missing out on revenue. 

If you would like to discuss “Shopping” in more detail please feel free to call us on 0333 123 3339 or contact us via our contact form and we will be happy to discuss your needs.